A snapshot from an initial ideation session introducing the key graphical element from Brainstorm's, B Series. In this case, the B Brilliant design itself.

The B Series is a six-part series Brainstorm wrote to document the process of developing, implementing and measuring an integrated online/offline marketing campaign. The series was written and published in step with the project from inception to completion. In the end our metrics and tools used throughout (many available for download) were shared with readers.

The full six-part series (starting in reverse order) can be viewed here: The B Series

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